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Mon 28 Apr 2008
MailServe Pro for Leopard with Dovecot
Category : Commentary/MailServePro4Release.txt
I've released my version of MailServe for Leopard with support for Dovecot (it's the version 4.0 release of MailServe).
Also, I'm interested in seeing how information diffuses through the web. How does news spread and how long does it take? For example, I'm now tracking the downloads of LDAP Enabler, to see which sites pick it up and make referrals and why. Over the course of a year or two or three, if it does succeeed in picking up users without any [overt] advertisement on my part, then the reasons why it succeeds would become very instructive. What are the improvements I have to make, and the features I have to add (and the manuals I have to make), to make a piece of software popular?
I'm interested in seeing if I can introduce and make popular a range of software without having to advertise them in places like Version Tracker or MacUpdate.
My idea is that, if I can have a core group of software that people come on over to pick up, then can I use that traffic to make them interested in picking up other new pieces of software that I also then make available at the site?
The idea is simple, but if it works, then it becomes self-generating and self-reinforcing, because if those additional software are any good, then it drives further traffic on its own and may even introduce new people to the original goods.
Then when we have sufficient pieces of good software, we can do things like promotional bundles.
This is why doing these things is fun. It's like a microcosm - a corporation in miniature. I'm affected by things like exchange rates. I do promotional materials. And I, of course, also build the damned stuff (with the help of Hai Hwee) and do all the artwork. So it's art and science and business, united. One will, one resolve, one cause :-)
I'm now working on a revamp of the MailServe documentation. If I can find a better and more workable format, I'll revamp the documentaion for all the other software.
Posted at 2:53AM UTC | permalink