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Mon 18 Jan 2010
Designing Software Cinematically
Category : Commentary/Story.txt
Actually there's one book I'd like to recommend that software developers read (okay, only if you also love movies) and that's Robert McKee's "Story: Substance, Structure, Style and The Principles of Screenwriting".
Just one more thing. Reading the book, you'll enjoy movies a lot more because Robert McKee deconstructs famous scenes from e.g., Casablanca and also one from Chinatown, which struck me because, watch this. In the scene the detective slaps the woman, saying, "You're lying. Tell me who she is!". "She's my daughter." Slap. "She's my sister." Slap. "She's my daughter." Slap. "She's my daughter. And my sister!" Slaps. Then the horror, as the truth dawns on the detective (and also on us, the audience).
Now watch how Steve Jobs uses this technique, in the launch of the iPhone. "We're launching three products today. An iPod. A phone. And an Internet communicator. An iPod, a phone. Are you getting it?" And the crowd goes wild.
Posted at 1:50AM UTC | permalink